About Us

We’re on a mission to help 50 million Americans heal from burnout and autoimmune issues.

Our mission starts with the health crash and struggle of our founder, Shawna Bigby Davis. While working more than diligently in the advertising and design world, she became sicker and sicker and soon found herself with a handful of prescriptions for psyche medicines and a whole of shrugs from doctors and specialists. Desperate for answers, she went on her own journey to discover what was wrong with her and how to heal, naturally.

Soon she found herself collecting certificates in the health and wellness space and coaching 1:1. The more she talked to people in parks and at parties, online and offline, she knew she had to do something at scale.

Using her skills as a digital product designer and advertiser, she created Noemi.app to help more women heal.

Meet our founder

A few years ago I was kicking-ass and taking names while building the business of my dreams. We were making money, winning awards, growing at a rapid pace — but my health was declining, and fast.

Inside I was miserable. It hurt to wear clothes. My hair was falling out in clumps. I suddenly gained 40lbs. I couldn’t hold a pen or make a fist. It would take me several minutes to get out of a chair. My heart would palpitate, my breathing was strangled, and I was deeply depressed and exhausted from it all. I was in an out of ER’s, urgent care centers, specialist offices. I was given steroids and prescriptions and told it was all in my head, they could find nothing wrong with me. I was giving up hope.

Then, by the grace of the Google gods, I was given a possible answer: I was experiencing autoimmune issues. I made the hardest decision of my life — I put me first and sold my half of the business.

I spent the last few years diving deep into the forefront of immunology and emerging health science, attending seminars, workshops, masterclasses, and conferences.

Now, I interview the world’s leading experts on my podcast and share all the latest findings. I speak at conferences and on panels. I coach and teach. I help A-Types uncover what’s ailing them and help them recover.

I’ve discovered that our gut is so much smarter than our brain. Our modern life is wreaking havoc on our bodies, and that burnout starts a long time before we ever start noticing.

My story is not unique.

I wish it was. I’ve spent three years healing from stress and burnout, all as a result of pushing myself too hard and constantly trying to please everyone around me. 

Throughout my eye-opening healing journey, I’ve met countless ambitious and successful women who’ve been through the exact same thing: being so hell-bent on over-delivering that they extend themselves far beyond what’s healthy in the long run. 

On a positive note, burning out forced me to stop and listen to what my body was telling me.

I learned that it’s impossible to find your own happiness when you’re trying to make everyone else happy at the same time. 

I know you may be thinking no one can help you.
You’re alone, tired, frustrated and no one gets it. I’m here to tell you that I do.

I see you. I hear you. And I want to help.