About Noemi

We’re on a mission to help 50 million Americans heal from burnout and autoimmune issues.


Calling all Wonder Women. Supermoms. A-type personalities who are doing it all, at their own expense, and are suffering mentally and physically, silently.

You know you have health issues, but don’t know what to do first. You’re on medications but not sure they’re helping, and how is taking pills for the rest of your life a solution? Maybe you’ve heard of, or even dabbled in gut health, clean eating, non-toxic beauty, meditation, and more, but just weren’t seeing results. You know something’s got to change, but frankly, don’t have time to fit more into your day.

If you’re ready to level up your mental, emotional, and physical game, Noemi’s for you.

Meet our founder

Hi, I’m Shawna. A few years ago, I was kicking ass and taking names while building the business of my dreams. We were making money, winning awards, growing at a rapid pace — but my health was declining, and fast.

Inside I was miserable. It hurt to wear clothes. My hair was falling out in clumps. I suddenly gained 40 lbs. even though I only ate “healthy” foods. I couldn’t hold a pen or make a fist. It would take me several minutes to get out of a chair. My heart would palpitate, my breathing was strangled, and I was deeply depressed and exhausted from it all. I was in an out of ER’s, urgent care centers, specialist offices. I was given steroids and prescriptions and told it was all in my head, they could find nothing wrong with me. I was giving up hope.

Then, by the grace of the internet gods, I discovered a possible answer: I was experiencing autoimmune issues. I made the hardest decision of my life — I put my health first and sold my half of the business.

I spent the last few years diving deep into the forefront of immunology and emerging health science, attending seminars, workshops, masterclasses, and conferences. Soon I found myself collecting certificates in the health and wellness space.

Now, I interview the world’s leading experts on my podcast and share all the latest findings. I speak at conferences and on panels. I coach and teach. I help A-Types uncover what’s ailing them and help them recover.

I’ve discovered that our gut is so much smarter than our brain. Our modern life is wreaking havoc on our bodies, and that burnout starts a long time before we ever start noticing. 

The more I’ve talked to people about their health issues, online and offline, the more I realized that I had to do something at scale. Using my skills as a digital product designer and advertiser, I created Noemi.app to help more women heal.

My story is not unique.

I wish it was. I’ve spent three years healing from stress and burnout, all as a result of pushing myself too hard and constantly trying to please everyone around me. 

Throughout my eye-opening healing journey, I’ve met countless ambitious and successful women who’ve been through the exact same thing: being so hell-bent on over-delivering that they extend themselves far beyond what’s healthy in the long run. 

On a positive note, burning out forced me to stop and listen to what my body was telling me.

I learned that it’s impossible to find your own happiness when you’re trying to make everyone else happy at the same time. 

I know you may be thinking no one can help you.
You feel alone, tired, frustrated, and that no one gets it. I’m here to tell you that I do.

I see you. I hear you. And I want to help.